LetsLaunch

Overview

LetsLaunch is a free product launch directory for SaaS and micro-SaaS products, designed for makers who want an immediate and no-cost way to announce a new product. The platform removes the typical bottlenecks of launch directories: there is no submission queue, no waiting list, and no approval delay. Founders can submit a product in under a minute, watch it appear on the weekly leaderboard, and start collecting upvotes from the community. The site also deviates from many directories by offering a real dofollow backlink to products that display its badge, which makes it a practical SEO play for bootstrapped teams.

Key Features

• Instant submissions without moderation queues - The launch form asks for a name, website, tagline, and category, and the listing goes live immediately on the current week's board. The homepage explicitly uses the phrasing "no queue, no waiting list, submit in under a minute."
• Dofollow backlink through the badge rule - The footer states that listings earn their dofollow links, and the product pages provide a real link back to the founder's site as long as the LetsLaunch badge is displayed. This turns every product page into a source of backlink equity.
• Community voting and comments - Every product can be upvoted, and each entry has a comments section. The upvotes determine the ranking on the board, and the best of the week and top of the month pages reward products that accumulate the most support.
• Search, categories, and promoted slots - A global search box allows visitors to find products by name, and categories such as AI, Marketing, SEO, and Education help with browsing. Sponsored products are clearly labeled and appear at specific positions in the feed.
• Dashboard with analytics and streaks - Logged-in users can access a dashboard that tracks product performance, monitors launch streaks, and offers a profile and settings area. This is useful for founders who plan to launch multiple products or iterate on their listing pages over time.
• A dedicated directory of directories - LetsLaunch includes its own list of other startup directories, and visitors can filter for free directories that offer dofollow links. This provides a helpful resource for founders who want to maximize their launch coverage across the web.

How It Works

A founder starts by clicking "New Launch" in the top navigation. After creating an account, they complete a short form with the product name, site URL, tagline, and optional categories. The product immediately joins the current week's board. The founder can then share the listing link to gather upvotes and comments. The dashboard shows how the product is performing, including views and votes. To retain the dofollow backlink, the founder must embed the LetsLaunch badge on their product website. The badge rule is explained on a dedicated page called "How the badge rule works," and the footer repeats that links are never sold.

Who It's For

LetsLaunch is aimed at indie hackers, SaaS founders, and micro-SaaS owners who need a rapid, free distribution channel. It fits bootstrapped companies without a dedicated marketing team, as well as agencies that launch products for clients. The voting and commenting features also make it a gathering place for product enthusiasts and early adopters who want to discover new tools.