Overview
mxverify is a free backlink value checker that estimates what one new followed link from any website is worth in ranking benefit, expressed in dollars. It is built for SEO professionals, link builders, content marketers, and site owners who want to know the value of a backlink before paying for it. The tool uses the same BV (backlink value) model that bklink applies to every link it audits, and it publishes detailed, source-attributed reports for any domain entered.
Key Features
- BV Score in Dollars: Calculates the value of one new followed link from a site, based on Site Strength (authority and organic traffic), link type (A to D), and relevance. The score reflects ranking benefit, not the price a seller charges.
- Link Type Breakdown: Shows what each kind of link from the site would be worth — editorial (A, ×1), guest or sponsored (B, ×0.5), neutralized or nofollow (C, ×0.1), and network (D, ×0.05).
- Comprehensive Site Reports: Up to 194 datapoints across 16 groups, including links to the site, outbound linking behavior, traffic estimates, AI crawler access, tech stack, page speed, domain registration, hosting network, social profiles, and more.
- Audited Link Data: Incorporates bklink audits of 4,447 links on 3,001 publications, showing whether links stayed followed, were switched to nofollow, or were removed.
- Link Network Detection: Identifies one-owner link networks among shared servers using footprints such as shared nameservers, registration windows, and identical purchases.
- No Sign-Up, Public Reports: Every report is public and free to access, with each figure accompanied by its source and date.
- API Access: Offers an API for programmatic access to backlink value data.
Primary Use Cases
- Evaluating Link Opportunities: A marketer considering a guest post on a mid-sized blog can check its BV score to see what a followed link from that site is realistically worth, helping them negotiate a fair price.
- Competitive Research: An SEO analyst can compare the BV scores of sites linking to competitors to understand which backlinks carry the most ranking value.
- Auditing Link Quality: A site owner can review the link types and nofollow share of sites in their niche to identify low-value or risky link sources.
- Due Diligence for Link Marketplaces: Before purchasing a link from a marketplace, a buyer can verify the seller's domain BV and link type to avoid overpaying for low-value placements.
What Sets It Apart
mxverify distinguishes itself by focusing on the value of a link rather than its price. While many tools report authority metrics, mxverify translates those metrics into a dollar estimate of ranking benefit, grounded in a transparent model (BV 2.8) and backed by real audit data. It also uniquely accounts for the kind of link a site actually gives — for example, google.com has a theoretical ceiling of $1,829 for an editorial link, but its realistic BV is $183 because the links available there are user-generated or listing-type. The tool is free, requires no account, and publishes its methodology and limitations openly.
Value Proposition
mxverify provides a free, transparent, and data-rich way to understand the true ranking value of a backlink before committing budget. By combining authority, traffic, link type, and relevance into a single dollar figure, it empowers SEO professionals and site owners to make smarter link-building decisions and avoid overpaying for low-impact placements.
