Site Checkups

Overview

Site Checkups is a website conversion review tool that explains why a homepage fails to turn first-time visitors into customers. Rather than scoring page speed, broken links, or search rankings, the service examines a page the way a stranger encounters it: the headline, the offer, the buttons, and the proof. The platform is built for founders, small business owners who assembled their own sites, marketers wanting a second opinion before a launch, and agencies needing a quick honest read on a client page. A public homepage address is pasted into a single field, and roughly one minute later a free diagnosis appears with no account, install, or tracking code required. For a one-time fee of $19 per site, the Growth Plan turns that diagnosis into copy-and-paste fixes.

Key Features

• Free multi-part homepage diagnosis: A single paste of a public URL produces a report covering first impression, offer clarity, visitor hesitations, conversion blockers, trust gaps, and button problems, all written for the person running the site rather than for a developer.
• Severity-rated conversion blockers: Each obstacle is described together with why it costs sign-ups or sales, so the most damaging problems surface first and the remaining list can be worked through in order.
• $19 Growth Plan with ready-to-paste rewrites: The paid tier supplies before-and-after examples, three hero headline options, new button text, five FAQ answers, a better search snippet, and instructions for locating the right fields inside a site builder.
• Five-question briefing before the plan is written: Short questions about the site's goal, traffic, customers, target audience, and topics to avoid keep the recommendations fitted to a small operation instead of a large enterprise.
• Device, competitor, and re-check context: Every plan includes a look at the page on desktop and phone, notes on up to two competitors, and a free re-check within 30 days of delivery.
• Flexible delivery plus self-serve resources: Reports can be copied as text, saved as a PDF, or emailed, while a library of free guides and a twenty-four point homepage checklist allow owners to act without purchasing anything.

How It Works

The workflow is deliberately short. First, a homepage or landing page address is placed into the hero form; no account, tracking code, or installation is required, and the free allowance covers three new reports a day. Second, an AI reviewer briefed the way a conversion specialist would be briefed reads the page and writes the diagnosis, which typically arrives in under a minute. Third, the free findings can be applied directly, or the Growth Plan can be unlocked for that specific site at $19 to receive the rewrites, the builder steps, and the follow-up re-check.

Who It's For

Founders whose traffic is not converting into sign-ups form the core audience, alongside small business owners who built their own storefronts, marketers who need an external perspective before shipping a campaign, and agencies that want a fast, honest read on a client page. The product suits solo operators and small teams with modest traffic, where conventional split testing would take months or years to produce a reliable signal. It is less relevant to enterprises seeking technical SEO, accessibility, or performance audits, and to owners of pages that sit behind a login.

Pricing and Availability

The free report requires no sign-up and includes the full diagnosis, with a cap of three new reports per day and permanent access to earlier runs. The Growth Plan costs $19 as a one-time payment per site rather than a subscription, and a full refund is available by emailing the support address within 14 days. Because each plan is tied to one site, agencies reviewing multiple client pages pay per property, while an owner re-checking a single homepage pays once.

Positioning

Site Checkups sits between automated technical scanners and human conversion consultants. It does not measure load times or crawl errors, and it does not compete with rank tracking platforms. Instead it concentrates on comprehension, trust, and next-step clarity, the three areas where the company's own sample review of bizonlinekit.com identified competing header buttons, an unlabeled jump to checkout, and a proof section buried below the fold.