Simple Analytics: The Privacy-First Google Analytics Alternative
Simple Analytics is a web analytics platform designed with privacy as its core business model. Unlike traditional analytics tools that collect extensive personal data, Simple Analytics provides essential website insights while fully complying with global privacy regulations like GDPR, PECR, and CCPA.
Key Features
- Privacy by Design: Collects only non-personal data, stores no IP addresses or personally identifiable information, and requires no cookie consent banners.
- Simple Dashboard: Clean, intuitive interface showing visitor counts, sources, and behavior without overwhelming complexity.
- AI-Powered Insights: Chat with AI to get answers about your analytics data instead of manually digging through reports.
- Event Tracking: Automatically tracks downloads, outbound links, email clicks, and custom events without tracing individuals.
- EU-Based Infrastructure: Servers located in the Netherlands with data encrypted both in transit and at rest.
- Mobile Accessibility: iOS app with home screen widgets for monitoring stats on the go.
- Automated Reporting: Schedule email reports to be sent weekly or monthly to stakeholders.
- Dark Mode: Full dark mode support for comfortable nighttime use.
- Data Ownership: You own your data completely and can export or delete it at any time.
Use Cases
- Business Owners who need actionable insights without privacy concerns
- Teams requiring collaborative analytics with role-based access
- Enterprises needing customized analytics with compliance guarantees
- Developers who want lightweight, privacy-respecting analytics
- Organizations subject to strict privacy regulations (government, healthcare, finance)
Why It's Valuable
With increasing privacy regulations and browser restrictions on tracking, Simple Analytics offers a sustainable alternative to Google Analytics. It provides the essential metrics businesses need while respecting visitor privacy, eliminating legal compliance headaches, and maintaining data accuracy as ad-blockers become more prevalent.
Integration & Compatibility
- Import data from Google Analytics
- Works with Google Tag Manager, WordPress, and various frontend framework plugins
- Export to Power BI, Google Looker Studio, or data lakes
- API access for custom integrations
Pricing Structure
- Free Plan: For hobby projects with 30-day data retention
- Simple Plan (€15/month): For business owners with 3-year retention
- Team Plan (€40/month): For collaboration with 5-year retention
- Enterprise Plan: Custom solutions for large organizations
All paid plans include a 14-day free trial with no credit card required.
